Improve Your Website and Get Visitors to Take Action
Did you know that 98% of people visiting your website will leave without taking any action?
Want to get more visitors to take action on your website? This guide will provide you with the tools and strategies you need to improve your website, optimize for search engines, and convert visitors into customers. Get started today and start driving more conversions!
98% of people visiting your website are leaving without taking any action.
The sad reality is this is all too common. This means that your website is not doing enough to engage and motivate people to take action. You could be losing out on sales and opportunities to build better relationships with website visitors. They say it takes on average 5 interactions before a person buys!
Take the time to understand what your potential customer’s needs and wants are. Then create content that is tailored to those needs and wants, and you can start to reduce the number of people who are leaving your website without taking any action. Making sure that your website content is easy to find and navigate, and providing clear calls to action, can also improve the visitor-to-customer conversion rate. With the right strategies in place, you can start to see a dramatic improvement in the number of people who engage on your website.
1. Understanding Your Customer
If you want to improve your website and encourage more visitors to take action, there are several things you can do.
- Research: Invest time in researching your potential customers and understanding their needs and wants. Analyze data from your website’s analytics to identify who your target audience is and what content they are looking for.
- Test: Test different content and formats to see what resonates best with your target audience. A/B testing is a great way to find out what type of content your customers are responding to and what changes should be made to improve their experience.
- Listen: Pay attention to what your customers are saying on social media, customer review sites, and other online forums. Take note of how they are describing their experiences with your website, as well as what else they are interested in.
- Monitor: Keep an eye on industry trends and new developments related to your field. This will help you create content that is relevant and up-to-date with the latest trends.
- Survey: Conduct surveys and interviews to gain insight into what your customers really want. Ask questions such as “What do you like and dislike about my website?”, “What do you look for when visiting a website?” and “What would you like to see on my website?”
Improve your Website
Time to do some work on that website. When was it last updated?
Some action steps to consider.
Utilize clear and consistent navigation: Make sure your navigation is simple and easy to understand, with logical pathways between pages.
Use clear page titles and headings: Make sure your titles and headings are easy to understand, and accurately reflect the content on the page.
Create a sitemap: A sitemap helps users and search engines find all the pages on your website.
Use breadcrumbs: Breadcrumbs are a great way to help users understand where they are on your website and how to get back to other pages.
Include a search box: Having a search box on your website makes it easier for users to quickly find what they are looking for.
Optimize content for search engines: Optimize your content with relevant keywords so search engines can better index your pages.
Utilize internal links: Linking to other pages on your website will help users quickly find related content.
CTA
Encourage visitors to take action on your website.
Calls to action are one of the most effective ways to encourage visitors to take action on your website.
They should be placed in strategic locations, such as at the end of an article, on a landing page, or in a sidebar, to draw attention and encourage visitors to click.
Additionally, they should be visually appealing and have a clear message, so visitors know exactly what they should do.
>> Eg: This could be a sign-up form for a newsletter, a “Buy Now” button for a product or a “Request a Quote” form for a service. These calls to action should be prominently displayed and clearly explain to visitors what you want them to do
Finally, they should offer something of value to the visitor, such as a free download, a discount, or access to exclusive content.
Automation and Convenience to help Engagement
Get rid of anything that adds traction. Make it as convenient and simple as possible. The following are some relatively easy add-ons/fixes. Look to see if using these in your setup would work. If so add them in.
Exit Intent Pop-ups: Exit intent pop-ups capture the attention of visitors before they leave a website, prompting them to take an action such as subscribing to a newsletter, downloading a coupon, or making a purchase.
Social Media Links: Social media links allow website visitors to easily share or follow the website’s content on social media platforms such as Facebook, Twitter, Instagram, etc. This can help to increase engagement and reach a wider audience.
Get Direction Links: Get direction links to provide website visitors with an easy way to get directions to a physical location, such as a store or event. This can help to increase traffic to the store or event, as well as engagement on the website.
WhatsApp Links: WhatsApp links allow website visitors to quickly and easily contact the website’s customer service team or other personnel via the popular messaging app. This can provide website visitors with a more convenient and personalized way of getting help or information.
Chat: Live chat allows website visitors to quickly and easily get help or information from customer service representatives. This can help to increase engagement by providing a more personalized experience for website visitors.
Bookmark Page Links: Bookmark page links allow website visitors to save a page or article for later viewing.
Are you ready to improve your website?
If you’re looking to improve your website and get visitors to take action, then our services can help. We specialize in creating content, optimizing, and improving content.
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”
— William A Foster
Decorated US Marine
Are you ready to improve your website?
If you’re looking to improve your website and get visitors to take action, then our services can help. We specialize in creating content, optimizing, and improving content.
