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How to use focused Whitepapers to Generate Leads with whitepapers!

Why you should be writing, focused lead-generating white papers. But you have to promote them in order to get results. Here’s what you need to know.

White Paper marketing to get quality Leads

Whitepapers are a useful part of any business strategy. They create a good image. Present yourself as a thought leader. Establish authority. Whitepapers can be a powerful lead-generation tool.
We will provide an overview of the use and benefits of whitepapers in business strategy. From the basics to more advanced topics.

  • We’ll cover topics such as;
  • how to create effective whitepapers,
  • best practices for writing them, and
  • how to use them for lead generation.
  • By the end of this article, you’ll have a better understanding of how whitepapers can help your business succeed.

Recent Stats on White Papers

January 1, 2018

B2B Activity

According to a 2018 survey, 72% of B2B companies use whitepapers in their content marketing strategy.

January 1, 2018
July 1, 2020


Forrester Research found that 67% of B2B buyers read 3-5 pieces of content, such as whitepapers, before engaging with a sales rep.

July 1, 2020
October 9, 2021

Independent Digital

59% of B2B buyers use whitepapers to validate their decision to purchase a product or service.

October 9, 2021

Why create White Papers?

Whitepapers are a tool used by businesses to demonstrate their expertise and authority in their industry and build trust with potential customers. They are also a great way to communicate a business’s strategy, mission, and vision, as well as educate customers.

A white paper is a persuasive document that is used to promote a certain product, service, or idea.

The detail and information about the product often include data that is compelling. A website visitor who is undecided may be persuaded to make a commitment based on the evidence of a white paper.

The information is seen as reliable and factual. When organized and professional it doesn’t appear “salesy!”

It provides the visitor with the facts that they need to make an informed decision. The data can be used to back up the claims made in the white paper.
While generating and capturing leads is useful, the greatest strength of white paper marketing offers more. They move leads further along the sales funnel.

The white paper can provide validation of how the product or service has been successful in the past. This gives confidence in the product or service they are considering.

The Role and Benefits of Whitepapers in Business Strategy

In this section, we will delve into the various types of whitepapers that organizations can use to communicate their ideas and solutions to their target audience. From technical whitepapers to case studies and thought leadership pieces, we will explore the different formats and their respective uses. Understanding the different types of whitepapers available can help companies effectively communicate their message and achieve their business objectives.

Position Papers: Position papers are used to explain a company’s position on a particular issue, trend, or development. They are usually written in a persuasive manner and may include data or research to back up the company’s position.
Market Overviews: Market overviews provide an in-depth look at a particular market or industry, as well as the key players and trends. They are typically used to inform potential customers or partners about the current state of the market and identify potential opportunities.
Technical Papers: Technical papers are used to explain the details of a particular technology, product, or service. They are often used to educate potential customers or partners about how a product works and the benefits it offers.
Use Cases: Use cases detail how a particular product or service is used by customers or partners. They provide an in-depth look at the customer experience, including common use cases and customer feedback.
Regulatory Papers: Regulatory papers are used to explain the legal and regulatory requirements that a company needs to comply with. They provide an in-depth look at applicable laws and regulations and the potential implications for a company’s business.
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Creating a Whitepaper: Best Practices

When creating a whitepaper, it is important to follow best practices in order to effectively communicate your message and achieve your desired outcome. Here are some key best practices to keep in mind:

  • Define your target audience: Understand who you are trying to reach with your whitepaper and tailor the content to their specific needs and interests.
  • Identify a clear problem or opportunity: A whitepaper should address a specific issue or opportunity in the industry, and provide a solution or perspective on it.
  • Use data and research to support your claims: Provide evidence and data to back up any assertions or recommendations made in the whitepaper.
  • Use a clear and concise writing style: Avoid jargon and use simple language that can be easily understood by your target audience.
  • Use visuals to enhance the message: Use charts, diagrams, and other visual aids to help explain complex concepts and make the whitepaper more engaging.
  • Include a call-to-action: Provide the reader with a clear next step, such as contacting your company for more information or signing up for a free trial
  • Proofread and edit: Make sure the whitepaper is free of spelling and grammatical errors, and that the content is logical and flows well.

By following these best practices, you can create a whitepaper that effectively communicates your message and achieves your desired outcome.

Using Whitepapers in Business Strategy

What detail is required in Measuring the Impact of Whitepapers

Measuring the impact of a whitepaper can help you understand how effective it is at achieving your desired outcome and identify areas for improvement. Here are some key details to consider when measuring the impact of a whitepaper:

Reach: Determine how many people have viewed or downloaded the whitepaper. This will give you an idea of how many people were exposed to the content.

Engagement: Measure how long people spent reading the whitepaper and how many pages they viewed. This will give you an idea of how engaged they were with the content.

Lead generation: Measure how many leads were generated as a result of the whitepaper. This could include contact information for people who filled out a form or requested more information.

Conversions: Measure how many people took the desired action after reading the whitepaper, such as signing up for a free trial or purchasing a product.

To re-iterate, a white paper can provide validation of how the product or service has been successful in the past. This gives confidence in the product or service they are considering.

“A whitepaper is a persuasive document that uses facts and logic to promote a certain product, service, or philosophy.”!

Conclusion: The Future of Whitepapers in Business

Whitepapers are a powerful tool for businesses to establish authority and build trust. And create content that is valuable to their target audience.

It is an essential part of any business strategy. You should do the same to stand out from the competition and build relationships.

As technology advances, so does the use of whitepapers. With data, you can now target prospects accurately. Send tailored information to your target audiences.

As businesses grow, the need for quality content creation will also increase.

Although time-consuming to produce, the payoff is significant.

The rewards of quality content far outweigh the effort!

With a well-crafted whitepaper, businesses can stay ahead of their competitors.

Make sure you remain relevant in today’s digital landscape.

Find out how you can produce your own

Don’t let the potential of whitepapers go untapped in your lead generation strategy. Fill out the form below to access our guide on creating effective whitepapers that will generate quality leads for your business.

Help with Content Creation

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According to a report from the Content Marketing Institute, whitepapers are the fourth most popular content format used by B2B businesses.
76% of B2B marketers use whitepapers in their content marketing strategies.
Additionally, 76% of B2B buyers are more likely to purchase from a company that provides them with useful content, such as a whitepaper.

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