the road to success GTEM

Plan to Drive More Traffic to Your Website

Steps You Need to take to Generate More Visitors to Your Website

Visitors are searching for solutions

A company’s website is a key tool for driving traffic, and it does not have to be expensive or complicated.
Paid traffic is nice but short-lived.
The best way to drive traffic is organically by;

  • Providing helpful content that is relevant
  • to optimize your website, and
  • firing up all your digital platforms.

Your visitor is aware of a need. They are now looking for solutions. How do you compete with everyone out there? Google’s results are aimed at giving the searcher the best possible answer to his questions. The search engines are not going to send this visitor to a slapdash one-page sales funnel!

“Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”
Leland Dieno

Offer Value

Value is the most important thing for any website. You have to provide something of value that is going to keep people coming back for more. Information, advice, tools, and templates.

Your website needs help

Connect all Content

Optimize Website Content for Search Engines and Social Media Platforms. This includes creating optimized titles and meta descriptions. Using keywords in the content and titles. Include links in your posts pointing back to your website’s other appropriate pages.

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On-page SEO and keyword research is the starting point to get traffic.
What is Search engine optimization? It is the process of making your website content more easily found by search engines.
This is done by optimizing the content and layout of your pages. The title of your page and the keywords you choose are critical. Structure and hierarchy are also key. Your pages must be indexed, and easy to read and navigate.

Keyword Research

This process starts with keyword research. Keyword research helps you figure out what people are looking for on search engines. It also helps you determine which keywords will work best for your site and which ones you should avoid.

The process of getting all this right can take a while but it is rewarding. It strengthens your organic search results.

Organic Search

The act of getting traffic from online searches without paying for it! No expensive advertisements or other methods.
What ultimately drives organic traffic is high-quality content.
How To Write Content That gets results from Search Engines.
Following is a list of some important factors that can help you create good content.

Blog post image of library books CONTENT - GTEM,SEO company, Durban
  • Relevant Content. This is one of the most important factors to consider when creating content for SEO. The content should be relevant to the topic or niche.
  • Credibility: The content should be credible and provide reliable information. It also shows your expertise and authority.
  • Up-to-date and fresh information. Visitors demand this!
  • Original. People are not impressed with copied content. Neither are the search engines.

Copywriting Tips.

There are many copywriting tips that help you create better, more engaging content.

  • Find topics that speak to your target audience
  • Address the concerns of your customers
  • Make it scannable – bullet points and lists,
  • Keep it concise and readable.
  • You should make sure to include a call to action as well.

Improve Functionality and Convenience

A company that wants to get people to engage with their website needs to invest in automation and interactive Apps.
They can do this by adding client portals offering more convenience;

  • Getting quotes
  • access to data and documents
  • downloading brochures
  • ordering
  • payment portals
  • help desk
  • chat facility

The way your website looks and how easy it is to navigate can have a huge impact on your sales.
The customer experience is more important now than ever before. With so many options to choose from, people are demanding. When they are looking for something online, speed, convenience, and ease of use is critical.

Speed of page loading in SEO - GTEM

This means that you need to make sure that your website is designed well. Any barriers removed from the customer experience.
Some of these barriers include
– long forms,
– confusing navigation,
– hard-to-find products or content, etc.

Try not to lose your visitors.
Get People to engage with your website.
Always include a clear call-to-action on all pages of your website.
There are many ways in which you can encourage visitors to take the desired action;

  • Subscribe to newsletters
  • Complete a survey
  • Download a Fact Sheet/ Case study / Brochure
  • Ask a question
  • Complete an application
  • Share on Social Media

This is where you get the details of a prospect. Either an email address [which allows you to nurture the lead] or snippets of tracking code that will allow you to re-target the visitor on follow-up campaigns.

Off-Line Channels

A company that wants to get people to engage with their website needs to invest in offline channels.

  • 1. Print Ads: Placing ads in newspapers, magazines, or other printed media can be a great way to drive traffic to your website.
  • 2. TV Ads: TV commercials can be a great way to reach a large audience.
  • 3. Radio Ads: Radio commercials can be an effective way to reach a local audience.
  • 4. Direct Mail: Direct mail campaigns can be a cost-effective way to reach people in your target market.
  • 5. Cold Calling: Cold calling can be a great way to get people interested in your website.
  • 6. Networking Events: Attending networking events and conferences can help you meet potential customers and drive them to your website.
  • 7. Public Speaking: Speaking at events and conferences can be an effective way to reach a large audience and drive them to your website.
  • 8. Trade Shows: Participating in trade shows can give you the opportunity to meet potential customers and get them interested in your website.


In conclusion, driving traffic to your website can be achieved in many different ways. It is important to identify the best methods for your particular business and audience. On-page and online methods such as search engine optimization, content marketing, and social media marketing can help to increase website visits.

Additionally, offline channels such as print advertising, television spots, and direct mail can also be beneficial.

With the right combination of methods, you can successfully drive more traffic to your website and increase your online visibility.

“If you want to drive more traffic to your website, the first thing you should do is create high-quality, engaging content that your audience will love. But that’s just the beginning. To really get the traffic flowing, you’ll need to actively promote your content through social media, email marketing, and other tactics. So if you’re ready to take your website to the next level, start creating and promoting great content today!”

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