Right now someone is Googling.
They have a problem and it’s your product or service that can help solve their problem. Make sure your results are presented to them by the search engines. Make sure these people find you.
SEO is all about getting your website to show up in Google. So YOU can provide that person with the help they need (which sooner or later will be your product or service).
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Your goal is to convert. (Fill in a form, click to download, click to get directions, click to Call and click to buy). And get repeat visitor for cross-sells, upsells.
Getting tons of traffic does not equate to being more successful. Getting targeted traffic (people who you can serve), to take action on your website is the goal.
We often refer to holistic marketing. This is an overarching strategy using all digital platforms available. Getting visitors from multiple sources. [And avoiding the most common mistake made by 96% of companies]
SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.
With a simple manageable process you could start today. #checklist