Finding Your Perfect Client and avoiding Purgatory
"Always aim for what you want!"
If you don't know what your customer looks like, how will you find him?
If you have any aspiration to do business on the web, learn the rules.
The first thing you have to do is to clearly identify WHO it is you want to serve.
When you know this you will know how to target your prospect. Whether that is with emails, social media or websites.
Business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to.
The kiss of death:
"I am a Human Resources Consultant! I know my job. I have experience and knowledge. Every industry is my target"
The world today is specialised.
You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to.
That’s why understanding your customer avatar (buyer persona) is so important.
Simply put, the more diverse your target is, the more diluted become your efforts.
Looking at the example below, you will see how a niche can be segmented.
Within a narrow niche, there can be additional segments.
You make drugs for people suffering from hypertension and high blood pressure. Your particular drug is only suitable for certain patients.
This begs a few questions;
Would you sell you drug to unsuitable patients?
Would you pay for marketing and advertising to people who would never buy your drug?
Why this is important
You build a more efficient and streamlined campaign. Across all platforms.
You spend energy only on the people you are best able to serve.
Spending time on people who will never buy from you is a type of Purgatory.
- 1Content Marketing: Knowing your client helps you choose the right information. Ideal for; blog posts, videos, podcasts, and Lead Magnets.
- 2Paid Traffic: It helps you discover which ad platforms you should buy traffic from. And what targeting options you should use.
- 3Product Creation: Helps you create a product that your customer NEEDS
- 4Copywriting: Knowing your client helps you describe your offers in a way that speaks to them. "This guy gets me!". Resonates and builds confidence.
- 5Email Marketing: Knowing your prospect helps you get more open rates. And better conversions rates.
Getting more clients is vital to business survival.
Present trends show the biggest challenge people have is finding new clients.
It makes sense to be hyper focused on what you aim for.
The unspoken curse is the client you took on board that you knew you shouldn't have! We have all done that. Not only do you waste time but it usually costs you money!
It doesn't have to be like that.
"You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you will have skinny children".
Start today. Create a written description of your ideal prospect.
Think back on your clients. Who was the best. Why were they good?
Looking ahead write down details of this ideal client.
To sum up, when done, your cost of acquisition will drop. Primarily because your time will be more productive. The "feel good" factor will also improve.
There is a lot to cover, going forward we will be tackling each one of these components.
We will show you step by step how we solved the puzzle of getting more customers for our clients.
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“Chase the vision, not the money; the money will end up following you.”
American Internet entrepreneur