SEO

Good SEO and me Feeling Good

Janis Joplin

"You know feelin' good was good enough for me, Good enough for me and my Bobby McGee" - Janis Joplin

I was lost until Google found me

I was feeling good.   

But nothing was happening. (Trying to be found by the search engines.)


Hi, a short backstory.

Being found by Google, SEO and the Holy Grail.


I first started out in the digital field many years ago.

In fact in the last century! I love saying that. 


A friend set up a website for me. the website was to promote a hobby of mine which I was making a little bit of money from. the Hobby was skiing and snowboarding.


He built this website for me. I created the copy. It was really basic! Within a short space of time I was getting an amazing amount of enquiries.


Bear in mind these enquiries were antiquated by today's standards. There was no WhatsApp's, instant messages and the like. There was also no technology to put automated responsive forms on the website. 


This didn't deter me because every day I was getting leads from total strangers. I had no idea who they were or where they came from but they were wanting to do business with me. An expensive product, mind you.


Bearing in mind that this was not my grown-up job everything I did on the project was after hours. The website would bring me leads, my mate would send them to me by email the following day. I would phone those people before I started work. In other words, they were getting a phone call before 8 a.m. in the morning. And I was getting sales. $$$$

He built this website for me. I created the copy.

It was really basic! Within a short space of time I was getting an amazing amount of enquiries.


Bear in mind these enquiries were antiquated by today's standards. There was no WhatsApp's, instant messages and the like. There was also no technology to put automated responsive forms on the website. 


This didn't deter me because every day I was getting leads from total strangers. I had no idea who they were or where they came from but they were wanting to do business with me. An expensive product, mind you.


Bearing in mind that this was not my grown-up job everything I did on the project was after hours. The website would bring me leads, my mate would send them to me by email the following day. I would phone those people before I started work. In other words, they were getting a phone call before 8 a.m. in the morning. And I was getting sales. $$$$

..

GTEM SEO- SS old website

A little side note here; things really took off but not because of my genius. They took off because I was following some really good business practices.

Quite by accident.

The reason was, I was following a system and formula.

But that's another story in itself.


Regularly my mate took me through the analytics. The SEO. (At that stage I had absolutely no idea what it was about). However, my website was doing phenomenally well. That was all that mattered.


Well, fast forward a good few years and my grown-up job, which I did not really enjoy, needed a boost. My best option was to build a website and on the strength of the previous one, all my problems would be over.

Well needless to say that didn't happen.


The problem was many things. Firstly, I was building the website. I had no idea what it what I was doing. I had to skill up. 


I had obviously heard of SEO and so I started there. After three weeks of grinding through the information that my mate Les gave me, my head was about to explode. I gave up. By giving up I closed the door to a massive amount of information. Today I know it is absolutely critical to the health of your website.


Just to be clear the website was a financial services product. This is not something that excites people. No sex appeal whatsoever.

In fact it's a crap product.

That said, it was round about here that my stubborn streak kicked in. 


I was back to the books and absorbing everything I could about SEO. As a rookie when you start to learn you soon become overwhelmed. but I hung in.


In reading and studying the subject I learnt that it was fairly nuanced. Different people dispensing their advice based on their own preferences and bias.

A bit of "common sense filtering" kicked in.


Then I took a step back and approached the project from a different angle.


The idea was to find out what my prospect wanted. More important, I had to find out who my prospect was. Sounds simple but this is often overlooked.

Again, another subject that is a story in itself. 


I then identified what I wanted to focus on. In terms of client, industry etc. Also, on what I would not be involving myself with. Another Milestone.


Armed with these important bits of information, I hunted down the necessary skills.

Connecting the dots

I'm not gonna lie to you, it took ages.

And a ton of reading, browbeating, video watching, webinars etc.

And a fair bit of frustration.

.

The Launch:

What I found was in fact damned interesting. I found in my particular area, opportunities were being overlooked by my opposition. And me for that matter. Time to up my game.


It was time to do some testing. What better project than my very own crappy financial services products.


From my own experience and findings, I worked out something that nobody else around me was doing.


Anyway, I put my project together and then implemented it. None of this theorizing and spreadsheets.

Rapid implementation was my war cry.

Launch and publish. Which is exactly what I did.


[a further side note: this is a great way to learn. Very quickly] As testified by my Mom. 


And boy was I making mistakes. but I was persistent (or stubborn - take your pick).


"If you are learning by your mistakes, you must be learning bloody quickly"

Mom

My Mom

the Boss

I must also mention that times I was literally learning on the fly.

Which can be nerve-wracking but can also be quite exciting. 

The upshot of this is that I was able to swivel and turn whenever I made a mistake. I was very quickly being able to plug in alternatives to my work to try and turn these mistakes around.

The other thing I did which helped a great deal was that I'd kept meticulous records of everything that I did. (again more of an accident than my brilliance).

GTEM SEO


This in itself was unbelievably helpful because it allowed me to see what was screwing up.

I would simply move the things that were not working out of the way.


It may seem simple but it started having an immediate effect on the results.

The Results:

Within a month with my targeted keywords I was number one in Google. (Fastidious research).

This was in a 5 sq. km radius.

I was also in position A1 in Googles Map Pack.


I mean, how good am I?!

I thought I was the guy that invented fire.


There were a few other side effects.

I began studying more, reading and even more webinars. I can say I was highly motivated. And if I have to be honest I was quite proud of myself.


The next thing ways to improve the size of the area. Something a little bit more ambitious. World domination.


With continual changes, more content and more ideas, I continued to dominate.

I also started dominating on more targeted keywords and long-term phrases.

These were usually the sanctity of the big hitters and the giant institutions. And anybody else that had a ton of money to throw at their search results. 


More importantly, the area I was now covering was almost 20 square km.

GTEM SEO- Google page 1

I ran this test for about 8 months. Towards the end of that following year which was 2018, I started work with a client. 

He had no website and he was languishing.

I built the client a small website and did exactly what I'd done with my own project.

In less than six weeks in he was number one. His brand new website was top in the search results both organic and maps. 


This rookie was stoked.


I fine-tuned what I was doing. and created a framework.

It was time to take it to the market.


I've worked with 10 clients this last year. All had similar results.

In spite of the pandemic and an awful 2020, my clients are all on page 1 of Google.

 See our December review here.


I am in now in the habit of reading and researching almost a daily. I find there are even greater opportunities for my clients and for myself. 

When I look at everything that is available I realise that the sky is the limit. It's very exciting.


A few years ago I thought I was King Kong!

Today I realise that I'm still in a steep learning curve and that excites me.


In future posts, I will outline some of the things that I believe are essential for success for local businesses.


It really comes down to results doesn't it?

Have a look at the example below. And this is one of the smallest clients.

.

GTEM SEO results

That's all for now, have a great week.

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