5-Step Website Upgrade Checklist – Easy Websites

5-Step Website Upgrade Checklist

Identify issues and improve your site for better local search and conversions.
Easy Websites | RSA

1: Test Site Speed

  • Use Google PageSpeed Insights (pagespeed.web.dev) for desktop and mobile.
  • Target under 3 seconds load time.
  • Compress images; enable browser caching.
Visitors stay longer; bounce rates drop.

2: Check Mobile Responsiveness

  • Test with Google’s Mobile-Friendly Tool (search.google.com/test/mobile-friendly).
  • Buttons tappable; text readable without zoom.
  • Use responsive themes; adjust fonts.
More mobile traffic converts to leads.

3: Optimize Local SEO

  • Add NAP (name, address, phone) to footer/contact.
  • Claim/update Google Business Profile.
  • Local keywords in titles (e.g., “Durban plumber”).
Appear in “near me” searches.

4: Improve Conversion Elements

  • Clear CTAs: “Call Now” or “Get Quote”.
  • Trust signals above fold: testimonials, hours.
  • Test changes with Google Optimize.
Visitors take action.

5: Monitor and Track

  • Install Google Analytics & Search Console.
  • Track traffic, top pages, conversions.
  • Review monthly; adjust.
Data-driven improvements.
Complete in 30-45 minutes. Links to free tools. Contact Easy Websites for implementation help.

Need help with implementing?

Drop us a line. If we can help we would be delighted.

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